A sporting attempt at dealing with too many navigation items

Decathlon the sports superstore are keen to provide customers with one click access to the products for their sport.  However, being a superstore there are a huge number of sports they cater for.  Raising two fingers to accessibility – they have decided to cram all of the navigation onto the home page by making it so small you can’t read it !! Madness? not quite – moving your mouse over the list increases the size of the nearest menu options to legible size .  See for yourself at:

http://www.decathlon.co.uk/EN/

Screenshot below:

decathlon home page menu

decathlon home page menu

 

 

 

 

 

 

 

 

 

 

 

 

SImon

1 comment so far

  1. clientstrategy on

    I think it’s still madness! When I think of navigation and some of it’s principle functions – to tell you where you are and where you can go, the decathalon menu fails on both. Novel, yes – will it catch, I doubt it. Oh, it’s also a Flash based menu – what would John Clifford say!

    Kalpesh


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