Archive for the ‘story’ Tag
Louis Vuitton’s attempt at a journey….
Not sure just how well Louis Vuitton pull off their ad about ‘the journey’. Their overall message is:
Does the person create the journey or does the journey create the person? The journey is life itself. Where will life take you?. Louis Vuitton.
Check it out for yourself here:
I think I rather like Derek Zoolanders version “Moisture is the essence of wetness, and wetness is the essence of beauty.” Every time someone say the word ‘essence’ with a client, I think of that
Deb.
Thinking outside the square, UNIQLO’s ‘TRY’ site
Uniqlo’s Try site takes the user on a lucid dream-like journey through a maze of customers answering sections of a random questionnaire using videos that float in the shape of numbers which are the overall statics for that answers for that question. Not sure whether it really promotes their products to me, but it kept me entertained on the site.
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