Less is More

Imagine if you could have an organisation so diverse that that there were thousands of images and concepts you could choose from, so much you could say, and so much history and product innovation timelines you could choose from to display on your homepage.

But then you decided that all of that banging on a drum wouldnt achieve anywhere near as much impact as 1 image with a scaled back clean white website.  This is exactly what GE have done.

Deb.