Louis Vuitton’s attempt at a journey….

Not sure just how well Louis Vuitton pull off their ad about ‘the journey’. Their overall message is:

Does the person create the journey or does the journey create the person? The journey is life itself. Where will life take you?. Louis Vuitton.

Check it out for yourself here:

I think I rather like Derek Zoolanders version “Moisture is the essence of wetness, and wetness is the essence of beauty.” Every time someone say the word ‘essence’ with a client, I think of that 🙂

Deb.

Less is More

Imagine if you could have an organisation so diverse that that there were thousands of images and concepts you could choose from, so much you could say, and so much history and product innovation timelines you could choose from to display on your homepage.

But then you decided that all of that banging on a drum wouldnt achieve anywhere near as much impact as 1 image with a scaled back clean white website.  This is exactly what GE have done.

Deb.

Wordplay

In case you missed it the first time…here’s Wordle. All the beautiful word clouds you create can also be fully customised (fonts, colour, spread etc).

http://wordle.net/

I think this might be useful when you want to get a quick understanding of a clients web pages (without trawling through the entire site) – it will help you pick out how their content is constructed in terms of message.

Here’s one I made earlier (the Investis website Home and About us page):

Investis website word cloud

Kalpesh